Crisis Communication for Leaders: Guidance in Responding to COVID-19 and Other Crises

In the midst of uncertainty — particularly the COVID-19 pandemic — leaders have a responsibility to communicate and an opportunity to influence actions, behaviors, and the outcomes of many situations. Whether you are an official at the highest levels of government, an executive in the private sector, or the leader of a non-profit organization, the same principles of crisis communication apply. Drawing on personal experiences during past national security crises, our panelists will share timeless lessons that you can use when you’re under pressure—which is often when your messages matter most.

Join us for a virtual conversation with leadership and communication experts to learn the key principals of effective crisis communication.

We will discuss how you can:

• Apply lessons learned from other national crises to the current pandemic

• Prepare for future crises by having a response plan in place

• Communicate with those inside and outside your organization in the midst of uncertain circumstances

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